Case study 2
Dataskills
An ed-tech website
Project type
Company : Brandpa design
Client : Mr Karthik Dale
(ex Microsoft developer)
Project duration
3 months
(Oct 2020 - Dec 2020)
Role
Team - 4 people
I did this project as a part of my job at Brandpa design, Hyderabad.
My role was to participate in
UX analysis ( empathize, define and ideate), creates a logo and finally create designs.
About
We define “DataSkills” as an ed-tech website that provides a seamless learning experience to anyone who wants to gain advanced skills in key Office programs and become a certified Microsoft office specialist.
Before Covid 19
Offline training > Offline exams > Certified professional
After Covid 19
Offline training > Offline exams > Not possible
Problem
Solution
Provide an e-learning platform where students and professionals can learn at their own pace and get certified.
Project goals
1. Answer the obvious - Why Dataskills?
2. Provide necessary course details for a better conversion rate.
3. Provide a personal space to the user to access purchased courses.
4. Promote Microsoft certification
5. Show consultation and outsourcing services provided by dataskills
Process
This process relies heavily on teamwork and documentation, and with that, it will drive the rest of the design process. Communication, collaboration, and iteration were the three main ingredients when creating our design solutions for the app.
Define
Ideate
Prototype
Test
Empathize
User Interview
User and Busine goals
User survey
Stakeholder interview
Empathy maps
Personas
Problem statements
Goal statements
Competitive analysis
Journey maps
card sorting
User flow
Low fi mockups
Hi-fi mockups
Prototypes
Usability test
Iterate
Kickstart
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What are the business goals?
1. To bring their training, consultancy, and outsourcing services online
2. Sell courses online and make money
3. Attract new customers
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Who are the users?​
1. Primary users
Students and professionals who want to learn software such as MS Excel, Tableau, Power BI, etc
2. Secondary users
Mid-level managers who book courses for their teams
Companies who want to take consultancy services
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What are the primary goals of users?
1. To know about Dataskills.
2. To buy a course
3. Attend classes and get certified without any hindrance.
4. To take consultancy services from Dataskills
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A stakeholder interview was conducted to understand the business needs.
Research
Survey
An online survey was also conducted to understand the user pain points and 47 responses were recorded.
91% of participants say that they would like to choose their batch timing based on their comfort.
80% of participants say that they want to take a self-paced course as they are working professionals.
82% participate wants to give an online test and get certified.
61% of participants would like to take a course where they can be mentored by experts who help them prepare for their job interviews.
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We have interviewed 15 participants to understand their needs, behaviors, and motivations.
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Rather than asking questions, we have asked each participant to watch DataSkills advanced excel video in front of us and tell us your observations as well as things you would like to improve. Based on the themes/patterns we have created an empathy map.
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Empathy map
Meet the users
Amisha Patel
Age : 26 years
Education : B.com
Hometown : Hyderabad, India
Occupation : Media buyer
Amisha is a media buyer. She was taking an offline course of Advanced excel from Dataskills as that would be an excellent skill for her to get promoted but after a sudden fallout of the Covid-19 pandemic, she is unable to continue her classes.
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Goals
1. To get an online platform to continue her classes.
2. To take classes at her own pace and get certified.
3. To be able to ask doubts, get notes and assignments, get notified regarding the latest updates, check course details and take a demo class before buying the course.
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Frustrations
1. Unable to take classes due to pandemic.
2. Wants to take courses at her own pace as she is working.
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Kunal Goswami
Age : 44 years
Education : MBA
Hometown : Patna, India
Occupation : Manager
Kunal is a manager at a finance company in Patna, India. The
company deals with a lot of data and they decided to buy an online course in Power BI for their team. Kunal is searching for a course for his team.
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Goals
1. To find a course in Power BI
2. To check the authenticity of the company providing the course.
3. To check course reviews and details
4. To check trainers and get offers and discounts.
5. Check the performance of employees after buying the course.
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Frustrations
1. Difficult to schedule a demo class.
2. Difficult to compare online courses.
3. Want courses in the company's budget.
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Journey maps
To gain a deeper understanding of all the possible scenarios which can occur while the user is trying to meet their expectations and extract touchpoints.
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Card sorting
This process relies heavily on teamwork and documentation, and that it will drive the rest of the design process. Communication, collaboration, and iteration were the three main ingredients when creating our design solutions for the app.
User navigation flow
Priority 1
Priority 2
Usability study
Study type - Unmoderated usability study
Participants : 5
Location - India, Remote
Length : 30 minutes
Usability study findings -
Although 6/6 participants were able to complete given tasks successfully, they suggested few changes.
Based on the themes, here are the insights:
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Users want to get notified on their registered email and phone regarding important updates.
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Users want a discount if they buy multiple courses together.
The designs were iterated based on the insights
Features
Meet Dataskills
An e-learning platform for students and professionals
Goal 1
Answer the obvious - Why Dataskills?
Dataskills is a startup so it's very important to promote the brand from the outset. Showing trainers details, student testimonials, awards and achievements will help to gain credibility.
Goal 2
Provide necessary course details for a better conversion rate.
A detailed description of the course along with demo videos, course rating, mentor details, syllabus, price plans, certificate details, and FAQ has been provided so that the user can check all the necessary details and clarify their doubts before purchasing the course.
Goal 3
Provide a personal space to the user to access purchased courses.
User dashboard has been provided with ongoing and completed tabs so that students can access the purchased courses. Apart from it all other secondary functions - profile. settings, account, purchase and transaction history, help, logout have been provided in a dropdown menu under profile icon.
Goal 4
Promote Microsoft certification
Dataskills is an authorized test center for Microsoft certification.
Promoting it wisely will help to compete and stand out in the market.
Goal 5
Show consultation and outsourcing services provided by dataskills
Dataskills has provided consultation and outsourcing services to various companies. Showing them will help to get more clients.
Design system
Reflections
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No project is ideal. There are so many possibilities to make it better and better with multiple iterations.
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Feedback plays a very important role in design. It helps to make a project better and better.
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Peers are important - Designing an experience with team members makes it easy to analyze things from different perspectives and makes it fun.