Project type
Feature redesign
Redesign of a "Feed" - A social interaction feature for student community
Project duration
6 weeks
( 19-3-2022 - 6-6-2022)
Role
My role in this project
UX analysis (empathize, define, ideate)
Design (mobile app)
Feature overview
Feature overview
Feed in Doubtnut app is a feature that will be used by students of age group 8-18 years. This feature will help them to interact and find their friends, share their day to day activities with customizable storeys and posts, join communities, see content of their interest and last but not the least allow them to ask questions, create polls, share activity status, go live and much more..
Stakeholder's requirements
Stakeholder's requirements
-
Understand issues in the existing feature
-
Increase the engagement time on feed
-
Link feed to other community features of doubtnut - Study group, P2P, Games, leaderboards, one on one chat, DN rupaya etc.
-
Encourage people to put more storeys and posts.
-
Add customization to the feed by providing templates etc
Kickstart
We quickly started with analysing the current designs. We had following questions in our mind while doing so :
​
-
How many people are interacting with this feature in our app daily?
-
What is the ratio of traffic on this feature and most used feature on the app?
-
What are the problems users are facing while using this feature?
-
How can we make this feature stand out?
​
The process
Research
Data Analysis
What is the number of users who use feed?
-
On an average there are 7-12% of total users who use feed via friends icon click.
-
Out of those only 5-6% users upload status and 7-10% users who upload post
What is the type of content users like sharing the most?
-
Users like to share images and text based posts. The percentage of sharing videos is moderate whereas the amount of sharing link and pdfs is almost negligible.
Which is the most favourite reaction on posts?
-
Users like to comment and like posts
-
After this the most used feature is bookmark while sharing is least favourite
What are the major entry points?
The major entry points are friends icon and user feed. It's surprising to know that the usage of feed via “my posts” section in profile and through other people’s posts via their profile is similar to the usage of feed via bottom icon.
What is the average time-spent?
-
Average time spent per event is 4-5 min.
-
Average time spent per user is 7-8 min.
User Survey
.png)
What are the problems you face while using this feature?
.png)
Rate your experience
.png)
Do you want to get recommendations to connect with new friends?
.png)
Do you know how to report vulgar/violent/bullying posts?
-
Good app/ no issues
-
Abusive language/ Inappropriate content
-
Want study groups back
-
Search friends option
-
Don’t want feed/ study group - people misuse it
-
One on one chat option
-
Want answers of all doubts fast
-
video/voice call features
-
Allow videos in status
-
Privacy feature
-
To know who is present online
-
Post delete option
-
Post Dislike feature
-
Other
User Interviews
Themes and Insights
​
-
Videos take a lot of time to play and there is no thumbnail on them as well.
-
Topics in the current feature while posting an image doesn't work.
-
User complained to get a lot of notifications and not knowing how to get rid of them
-
Sometimes vulgar content is seen in posts. Ban id of such students. People send links to different groups in comments and share random messages in the group.
-
Users can not share posts to a particular group or friends.
-
User can not tag a friend in a post of comment.
-
There is no option to download any post liked by the user.
-
User asked for providing reel feature on doubtnut like Instagram
-
Class wise division should be there so that users can follow people of their interest.
Study type - Unmoderated usability study
Participants : 29
Length : 30 minutes
Location - India, Remote
Uxcam Analysis
Insights​
​
-
People talk taking names in comments. It will be better to provide an option to tag people.
-
When we click on an image it should get enlarged along with the context - the text or tag shared with it or we can also allow nothing to happen when the user clicks on a particular image. The size should be sufficient to display directly on main page.
-
Swipe down action should also lead us to close the comments window. Currently, nothing happens.
-
Videos are being played in another page. People will barely click any video explicitly to watch. We can provide autoplay- It will enhance the experience manifold.
-
The size of the box where images and videos are displayed should not vary. It should be consistent throughout.
-
Latest comments should come at the top.
Define & Ideate
User Personas
.jpg)
Problem Statements
Kunal, a 13 year old student of 7th class who lives in Rajasthan is a frequent doubtnut feed user.He wants to share posts to a particular group, connect with students of his age, check latest comments, able to customize his posts and tag, follow and report users sharing inappropriate content because he doesn’t get all this when he uses the app currently.
"
Sapna, is an 18 year old aspiring engineer who is currently preparing for JEE mains. She wants something new and interesting which other apps are not providing. She wants to see content of her interest and join communities that helps to motivate her and help her in achieving her goals.
"
Competitive Analysis & Ideation
We did a feature analysis to understand what are the features that intrigue users while using social media apps and later on we did a teamwide brainstorming session to pen down the ideas that can help to make this feature stand out.
-pdf.jpg)
.png)